|
 TOHATSU
OUTBOARDS TO BE DISTRIBUTED IN CANADA
Tohatsu America Corp., distributor of Tohatsu outboards,
announced that it will be officially introducing the Tohatsu
brand in Canada for the 2007 model year.
The Tohatsu outboard line
will make its debut at the Toronto Boat Show in January and
the Vancouver Boat Show in February. Tohatsu will be
introduced as the leader in new technology outboards. It
offers outboards from 115 hp to 40 hp utilizing its
proprietary TLDI® (Two-Stroke Low-Pressure Direct Injection)
system and outboards from 30 hp to 2 hp featuring a
four-stroke system.
“The reason we are
introducing the Tohatsu brand to Canada is the tremendous
growth we have experienced over the past few years and the
realization that while our marketing effort for Tohatsu is
global, we were missing a huge opportunity for growth in
Canada,” said Tohatsu America Corp.’s president Hiro
Wakabayashi.
The opening of its new
state-of-the art manufacturing facility in Japan with the
capability of producing 200,000 outboards per year and the
new and expanded corporate headquarters and distribution
center in Farmers Branch, Texas, gives the company the
ability to successfully introduce their products to new
markets.
“Canada is an integral part
of Tohatsu’s future. We are excited about the tremendous
growth opportunity Canada will bring us.” said Kurt Gardner,
National Sales Manager for Tohatsu America Corp.
The rollout is already
underway with many Canadian dealers well stocked just in
time to serve the upcoming boating season. |
