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Tohatsu Corporation Celebrates 70th Anniversary
January 1, 2026
Tohatsu Corporation, a pioneer in outboard engine manufacturing, will proudly celebrate 70 years of outboard engine production in 2026.
Since the first mass-produced "OB" model debuted in 1956, the company has delivered more than 5 million reliable outboard engines to boaters across the world, supporting countless adventures along the way.
Tohatsu Corporation has unveiled a special commemorative logo to celebrate this milestone.
The design integrates the iconic silhouette of an outboard engine with a dynamic boat motif, seamlessly incorporating the "70th" into the engine-boat composition. The forward motion symbolizes the velocity and momentum that have defined Tohatsu's history and will continue to drive growth in brand strength, presence, sales, and market share in the years ahead. This emblem represents both a rich legacy and a continued commitment to progress and innovation.
"For seventy years, our success has been driven by the passion and commitment of every individual--from our engineers and factory teams to our partners and customers. This anniversary is a time to honor our legacy and embrace the future. We are committed to delivering next-generation propulsion systems that deliver cutting-edge performance with unparalleled customer satisfaction, and to lead sustainable innovation that meets evolving global regulations and customer expectations," says President Isami Hyuga.
Driven by passion and guided by customer needs, Tohatsu Corporation is dedicated to delivering a smarter, more exciting boating experience--elevating every moment on the water.
About Tohatsu:
Tohatsu Corporation is Japan's oldest outboard manufacturer, producing high quality, durable outboard motors since 1956. Tohatsu America Corporation is the U.S. and Canadian distributor of Tohatsu Outboards, offering a full line of four-stroke outboard motors ranging from 2.5hp to 250hp. Recently celebrating 103 years of history, Tohatsu innovations have made waves that change the world. We are uncompromising in our pursuit of outboard motors that are both durable and as light as possible. We pursue the ultimate in quality to deliver an inspirational engine experience. See it. Hear it. Feel the Wind.