• NEW

Tohatsu Achieves Cumulative Production of 4 Million Units of Outboard Motors

On 11th of January 2018, Tohatsu Marine Corporation (hereunder called as TMC) - Tohatsu Corporation's manufacturing plant in Japan - reached the cumulative production of 4 million units of outboard motors. "It is a great honor to be able to celebrate this moment of such an achievement with you. For all that, we thank every single one of you." said by Toshihiro Kudo, President of TMC.

"Until today, Tohatsu Corporation has been manufacturing outboard motors since 1956 known as a pioneer of manufacturing outboard motors in Japan, and we are committed to continue to thrive for many more to come with that pride in ourselves." continued Kudo.

The year of 2017 was a new start for Tohatsu. It was the first year of Tohatsu rebranding done in Japan for worldwide markets. Tohatsu Corporation has set a new company logo/"Tohatsu Blue Wings", a new tagline/"Feel the Wind™", and more. For the US, official announcement and its release of the new branding will be done at 2018 Miami Boat Show.

The new era of Tohatsu has begun. "We promise to keep designing and developing simple yet reliable and high quality engines with our technology philosophy/"Simpliq™ Technology", to spare nothing less to support our customers with our team philosophy "Backs You Up", and to deliver a smarter and more exciting boating experience for you to "Feel the Wind™".", stated Kuniharu Maki, General Manager of Marine Sales Department Tohatsu Corporation.